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UX and Marketing Solutions for Web and Social Media http://ogisolutions.com OGI, Inc. Tue, 13 Nov 2012 04:50:27 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.3 Consumers’ Social Media Attitudes http://ogisolutions.com/consumers-social-media-attitudes/ Wed, 13 Jun 2012 21:50:00 +0000 http://ogisolutions.com/?p=1394 Digital #media professionals understand how important it is for their clients to have a strong, reliable #socialmedia presence and the need for our clients to engage with #consumers who find them on social media platforms. The clients mostly seem to agree and even if they don’t, the old ‘if we build it they will come’ […]

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Digital #media professionals understand how important it is for their clients to have a strong, reliable #socialmedia presence and the need for our clients to engage with #consumers who find them on social media platforms. The clients mostly seem to agree and even if they don’t, the old ‘if we build it they will come’ adage seems to be a strong argument for marketing departments to experiment in the social media space rather than against it. But do their consumers agree?

Allstate and National Journal surveyed 1,000 adults 18 and older this May to explore how Americans incorporate social media into their consumer and community behaviors. Nearly two out of three American adults surveyed said they used social media in the last month. The research also indicated that while customers expect and appreciate being able to find their favorite brands on social media platforms, they seems to disagree both with the motives and which function within the companies should have a reign over their social media accounts. Nearly two-thirds of consumers believe that major brands use social media to advertise, promote themselves, increase their own success, and collect data about their customers. Same two-thirds of the respondents believe companies should use social media for customer service functions rather than marketing.

This makes us think that brands should strive to adjust the ratio of promotional messages they include in their social media communications so that there is more room for interaction and expression of empathy to their customers’ issues as well as evidence of resolving those issues. Social media empowers customers to become brand ambassadors for your client’s companies and customer service teams are corporate ambassadors to customers. Which means that customer service function has to have a seat at the corporate social media strategy table.

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Social Marketing Personas http://ogisolutions.com/social-marketing-personas/ Mon, 11 Jun 2012 22:29:32 +0000 http://ogisolutions.com/?p=1382 Personas are “fictitious characters that are created to represent the different user types within a targeted #demographic that might use a site or product” (Wikipedia) and it is a widely used tool in many industries: from software development to entertainment product development to online #marketing and #socialmedia marketing. For a #social media marketer, #personas can […]

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Personas are “fictitious characters that are created to represent the different user types within a targeted #demographic that might use a site or product” (Wikipedia) and it is a widely used tool in many industries: from software development to entertainment product development to online #marketing and #socialmedia marketing.

For a #social media marketer, #personas can be your marketing campaign’s imaginary friends. Playing with imaginary friends helps kids learn to interact with real people and personas can teach you to interact with a real audience.

Personas are defined by their unique traits: different levels of experience with your product, different benefits for your organization, different income levels, etc.

There are lots of ways to create personas. You can ponder who they are, every day; what they want, all the time; how they interact with your product or company; what may help this interaction or prevent it from happening; and more. Or you can do research that will include statistics compiled by experts on this audience or asking anyone working with these personas on a daily basis: salespeople, teachers, trainers, bosses, installers, tech support, among others. You can also use your current site statistics or your social media pages insights.

It takes time to create them but it is very worthwhile, because a good persona (set of personas) can focuses you content or your whole campaign.

To appeal to social media users, you need to know who they are first and a new infographic from marketing firm Aimia can help you with that by identifying six types of social media personas—from the “No-Shows” to the “Mix-N-Mingler.”

The personas and the analysis of social media drivers along trust and control axes are certainly worth noting. I may have some doubt about a graduate student with $80K income or percentage of population with income of $95K, but I am sure U.S. Census Bureau would approve. What’s your take?

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Charles Schwab’s ADA Settlement http://ogisolutions.com/charles-schwabs-ada-settlement/ Fri, 08 Jun 2012 14:00:19 +0000 http://ogisolutions.com/?p=1268 In May Charles #Schwab announced that it will make its #website more #accessible for all customers, particularly those who are blind. This high-profile development was part of the settlement reached with Kit Lau, a Charles Schwab customer for more than 25 years. A long-time customer, one day she found that she could no longer navigate […]

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In May Charles #Schwab announced that it will make its #website more #accessible for all customers, particularly those who are blind.

This high-profile development was part of the settlement reached with Kit Lau, a Charles Schwab customer for more than 25 years. A long-time customer, one day she found that she could no longer navigate the Schwab website using #JAWS software and was prevented from making trades on-line. As part of the settlement, Charles Schwab agreed to implement Web Content Accessibility Guidelines (#WCAG) Version 2.0 which will make its website navigable by disabled customers.

With this settlement, Charles Schwab joins 15 other large companies which have settled website accessibility complaints. For example, Target Corp. recently paid over $6 million to settle a website #ADA class action. Most probably, we haven’t seen the end of it. As of December 31, 2011, more than 13,130 law suites had been filed under the ADA, and the trend continues to grow. The Department of Justice (DOJ) has not approved and adopted any formal standards for website accessibility and recently withdrew its Notice of Proposed Rule Making for web access standards.

What does this settlement mean to you? If you have not examined your website for ADA compliance, now is the time to audit your website and implement changes to make it accessible, if you have not taken action to make them accessible to disabled customers. You can learn more about accessibility, ADA, and our user experience and accessibility optimization services on our website at ogisolutions.com.

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Social Media Marketing and FB http://ogisolutions.com/social-media-marketing-and-facebook/ Thu, 07 Jun 2012 14:00:51 +0000 http://ogisolutions.com/?p=1281 According to recent DigiCareers #survey results, more than 92% of #socialmedia marketing professionals currently use #Facebook. Among these users, 58% access Facebook multiple times a day, 71% access it daily, and 95% access it at least weekly. 77% of participants believe that Facebook meets a consumer need to have an ability for individuals to communicate […]

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According to recent DigiCareers #survey results, more than 92% of #socialmedia marketing professionals currently use #Facebook. Among these users, 58% access Facebook multiple times a day, 71% access it daily, and 95% access it at least weekly.

77% of participants believe that Facebook meets a consumer need to have an ability for individuals to communicate with each other. Similar percentage of social media marketing professionals believes that Facebook’s advertising is targeted (71%) and that the company provides innovative services (70%).

However, the effectiveness of advertising on Facebook remains anybody’s guess. Less than one-half of social media marketing professionals (49%) believe Facebook will be a major force in online advertising and less than one-quarter (23%) believe advertising on Facebook is currently effective.

Currently, 38% of social media marketers have or are currently conducting an advertising campaign on Facebook for their business or their customers’ business. Of those, 90% of the campaigns are B2C, with the balance focusing on B2B activity.

Among those advertising on Facebook, nearly a half (47%) stated they are likely to recommend advertising on Facebook to a business or colleague. 50% of all advertisers stated they either concluded a campaign or decided not to advertise on Facebook based on the results of a prior campaign.

While 25% of social media marketing professionals believe Facebook is a fad, no one can get fired over recommendation to engage Facebook users. With 901 million monthly active users, more than 125 billion friend connections, and 3.2 billion Likes and Comments per day, the social network is going strong even after the lackluster IPO.

On social media, your brand message can spread from person-to-person, increase your brand recognition, and resonate because it will appear to come from a friend. Learn more about turning monologues into conversations on our website at ogisolutions.com.

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Welcome to OGI Blog http://ogisolutions.com/welcome-to-our-blog/ Wed, 06 Jun 2012 14:00:45 +0000 http://ogisolutions.com/?p=1304 Welcome to our #blog! OGI, Inc. is a #digital media consulting business in #Orlando, Florida. We specialize in people-optimized website and intranet solutions, search engine and social media marketing, user experience, information architecture, content management, business processes, and documentation. Here we will be posting random yet exciting industry news, research, and some good advice for […]

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Welcome to our #blog! OGI, Inc. is a #digital media consulting business in #Orlando, Florida. We specialize in people-optimized website and intranet solutions, search engine and social media marketing, user experience, information architecture, content management, business processes, and documentation. Here we will be posting random yet exciting industry news, research, and some good advice for our customers and soon-to-be customers. Check it out and come back soon!

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