To be found by your customers, your website needs to be first found and loved by the search engines. Competition for search engine results page placement is fierce. Can you afford not to be found?
Increasing your search engine traffic is a complex process that is as much art as science The main methods include organic search engine optimization (based on building links and optimizing website pages and content to boost search engine performance), pay-per-click advertising (the practice of driving traffic through paid search engine placement and online advertising), and paid inclusion into online indexes and directories.
While most white-hat SEO/SEM practices are rather mundane, OGI search engine optimization experts customize each campaign to fit our clients’ needs and goals. As a result, our customers usually see a measurable increase in search engine traffic within the first 30 days.
Our SEO and SEM Services
If you are a small business, non-profit, or school without a full-time webmaster, getting found on the web can be a challenge. Our competent and dedicated SEM professionals will optimize your website for search engines or carefully plan and carry out effective pay-per-click ad campaigns with personal attention and customer service you deserve.
- Keyword research
- Keyword competitive analysis
- Keyword integration
- Page and website optimization
- Link building
- Performance monitoring and reporting
- Keyword research
- Keyword competitive analysis
- Campaign creation/optimization
- Ad copy creation and optimization
- Landing page creation and optimization
- Keyword/ad performance monitoring/reporting
Our SEO Process
Search engine optimization, also known as SEO or organic search engine marketing, is the process of selecting targeted keywords and phrases descriptive of your business, product, and services and making sure that your site ranks highly when potential customers are searching for these keywords.
Finding the right keywords and keyword phrases that your potential customers use every day to search for products and services like yours is the most critical step of organic search marketing campaign and requires careful research. We will work with you to identify keywords that best describe your company, your products or services, your location or geographic area where you conduct business, and concepts or brands you want to be associated with. Our experts will also deliver a broad competitive analysis/baseline report showing your position for each keyword relative to your competition.
Your website’s content should include the keywords you are trying to place for. We will rewrite your website’s copy to incorporate the keywords with optimal density. Then, we will work to carefully integrate keywords and keyword phrases into title tags, heading tags, meta description tags, meta keywords tags, alt text for images, and text links. Also, we will streamline or work with your web team to streamline your website’s front-end page design, markup, site structure, and back-end architecture to ensure optimal crawling by search engine spiders.
Quality inbound links are one of the most important factors affecting organic search engine placement. We will work with you to formulate effective link development strategies utilizing social media and ethical link exchange as well as to implement tools and business processes to support them. We will also help you to submit your site to online indexes and business directories.
Website traffic reports generated using Google Analytics and other proprietary analytics packages will provide weekly and monthly metrics to help track changes in your website’s performance and ranking.
Our SEM Process
Pay-per-click advertising is a great tool for achieving rapid traffic growth as well as for targeting distinct customer segments by displaying custom ads based on language, country, region, distance from physical location, browsing habits, and other identifiers. Whether your goal is to build up brand recognition, establish relationship with potential customers, or guide your target customers to the points of sale, OGI search engine marketing experts will help you manage your pay-per-click campaigns freeing your time so you can concentrate on growing your business.
Finding the right keywords and phrases that your potential customers use every day to search for products and services like yours is as important for search engine marketing as it is for organic search engine optimization. We will work with you to identify keywords that best describe your company, your products or services, your location or geographic area where you conduct business, and concepts or brands you want to be associated with, and will keep refining the keywords, campaigns, and ad groups based on their performance.
Our team will work on your search engine marketing campaigns to improve your ad copy, placement, and targeting of specific audience segments based on their position in the marketing funnel to improve your click-through and conversion rates, lower your cost-per-click, and increase your return on ad spend. Our comprehensive search engine marketing approach is designed for maximum effectiveness and involves historical, competitive, and market analysis; persuasive ad copy-writing; keyword performance analysis and ad performance tracking; as well as continuous monitoring of select KPI’s and ROI to ensure maximum return on your search engine marketing spend.
To ensure that your business and website fully benefit from your pay-per-click advertising, our experts will help you optimize your landing pages to improve conversions for specific audience segments. We will also work with your web team to continuously fine-tune landing page performance using A/B split and multivariate testing as well as conversions tracking and reporting web analytics tools.