OGI Blog

News That's Fit

  • Welcome to OGI Blog

    Welcome to our #blog! OGI, Inc. is a #digital media consulting business in #Orlando, Florida. We specialize in people-optimized website and intranet solutions, search engine and social media marketing, user experience, information architecture, content management, business processes, and documentation. Here we will be posting random yet exciting industry news, research, and some good advice for […]

  • Consumers’ Social Media Attitudes

    Digital #media professionals understand how important it is for their clients to have a strong, reliable #socialmedia presence and the need for our clients to engage with #consumers who find them on social media platforms. The clients mostly seem to agree and even if they don’t, the old ‘if we build it they will come’ […]

  • Social Marketing Personas

    Personas are “fictitious characters that are created to represent the different user types within a targeted #demographic that might use a site or product” (Wikipedia) and it is a widely used tool in many industries: from software development to entertainment product development to online #marketing and #socialmedia marketing. For a #social media marketer, #personas can […]

  • Charles Schwab’s ADA Settlement

    In May Charles #Schwab announced that it will make its #website more #accessible for all customers, particularly those who are blind. This high-profile development was part of the settlement reached with Kit Lau, a Charles Schwab customer for more than 25 years. A long-time customer, one day she found that she could no longer navigate […]

  • Social Media Marketing and FB

    According to recent DigiCareers #survey results, more than 92% of #socialmedia marketing professionals currently use #Facebook. Among these users, 58% access Facebook multiple times a day, 71% access it daily, and 95% access it at least weekly. 77% of participants believe that Facebook meets a consumer need to have an ability for individuals to communicate […]